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About Bob Sullivan

Bob Sullivan is a seasoned Internet Entrepreneur with over 25 years experience of bringing business to life.  As the founder and CEO of Newbaby.com, LLC he is utilizing his acquired experience and expertise to create a leading edge video community targeted to new and expectant mothers.

Bob started his career in mortgage banking and from the ground up quickly became a success in the industry.  He worked to assist mortgage companies expand their footprint across the country and while doing this quickly discovered the impact that technology and specifically the Internet would have on the business.  In 1999, Sullivan joined Mortgage.com and became part of the team that would position the company as an industry pioneer in the online mortgage industry.   Mr. Sullivan was President and CEO of OpenClose Technologies, a subsidiary of Mortgage.com, which became a leading developer of software for the mortgage industry. Since May of 1999, Sullivan's solid leadership and experience in both the technology and mortgage sectors allowed OpenClose to develop and implement software products that are currently being utilized throughout the industry. While at OpenClose, working in tandem with Mortgage.com and eOriginal, Sullivan participated in one of the industry’s first electronic loan closings in 1999.  Before assuming the leadership responsibilities with OpenClose, Sullivan has held senior level positions throughout the mortgage industry and has been a part of numerous industry wide technology initiatives focused on the Internet.

At the same time that Bob begun his career at Mortgage.com, he and his wife Kathy welcomed their son Kevin into the world on March 7th 1999.  That night after making sure his wife and son were resting comfortably, he went on the Internet and typed in the name www.NewBaby.com looking for information to assist in the journey that he was beginning.  Amazingly, the domain name was not taken and he bought the name www.NewBaby.com the same night his son was born.  The name sat in Sullivan’s portfolio until 2006 when after successfully selling his company, Bob was looking for a new business to energize.  After careful analysis of the opportunities available and realizing that his business passion was in the Internet, Sullivan embarked on creating the first online video community for new and expectant Moms at www.NewBaby.com.   

Current Ventures:
NewBaby.com

NewBaby.com offers the best of the Internet's resources, for parents, teachers, and kids. Launched in September, 2004, the company's mission is to be an online mother network of the world's best educated internet membership.  Our resources are designed to inform via video, audio and written word.  We employ a strong group of Experts and encourage our members to personalize the experience on NewBaby.  We believe that we will help new and expectant moms take control of their family future by providing an informed library of knowledge about experiences from pregnancy to preschool.

Mr. Sullivan and Mr. Graham are principals in eApproval.com.  In 2007, eApproval represented Portellus in the licensing of their loan origination technology to FiServ. 

Details available at:

http://www.fiservlendingsolutions.com/news/newsDetails.aspx?ReleaseID=8469dd9b-bc8f-4b46-a606-287767f02300

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Mortgage Foreclosure Prevention -
Case Study

In 2009, Homeownership Preservation Foundation launched the FLS video solution. It’s being used over 25,000 times per month, supporting outreach and education to consumers on the 995hope.org website. The solution provides videos about the government’s Making Home Affordable program, including modification options and foreclosure prevention.

> More on Mortgage Foreclosure Prevention